Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Saab gets a ray of hope from China

Victor Muller sees a glimpse of sunshine from China The saga that is the long and painful demise of Saab seemed to reach its nadir last week when courts in Sweden refused to offer the beleaguered car maker sanctuary in its protection. We thought that would be the end for Saab – despite a never-say-die appeal of the decision by Victor Muller, due to be heard tomorrow – with nowhere left to hide from trade supplier debts of €150 million, and the wrath of Sweden’s unions ready to file for Saab’s bankruptcy over unpaid wages for Saab employees. The nadir for Saab should reasonably be followed by its rapid consignment to the annuls of motoring history, but a tiny glimmer of hope has risen from Saab’s putative investors in China.

918 a match for Ferrari and McLaren in corners, says Porsche

Had you forgotten about the third contender in the hybrid supercar wars, given the furious competition betwen Ferrari and McLaren? Porsche’s hybrid 918 Spyder is that third competitor, which mates a 4.6-litre normally aspirated V8 to an 84bhp front-drive electric motor and a 127bhp EV motor helping drive the rear tyres. It costs £768,026, and though Porsche won’t quite admit as much, you can still buy one of the 918 being produced - unlike the sold-out LaFerrari.